The latest representative survey on the use of social networks in Slovakia from August 2024.
The use of social networks is intensifying
The aim of the survey was to provide an up-to-date overview of the use of social networks in Slovakia. We found out which social networks are the most popular among Slovaks and what are the trends in their use. The survey was carried out on a representative sample of the Slovak population aged 15-79, using a combination of face-to-face and online interviewing.
The use of social networks is very intensive in Slovakia. Overall, 70% of the Slovak population uses social networks on a daily basis. Almost 60% of Slovaks use social networks even several times a day. On the contrary, 14% of the population does not use social networks at all..
Compared to 2022 (the last time this survey was conducted), there has been a relatively significant increase in the frequency of social network use. Almost 9 percentage points more people use social networks at least once a day.
The overall penetration of social networks, i.e. the share of the Slovak population that uses social networks at least occasionally, has remained relatively stable (at 86%). This means that on average we are using more and more social networks and using them more intensively.
This trend points to the growing importance of social platforms in the everyday life of Slovaks. Social networks have become not only a tool for communication and maintaining relationships, but also an important source of information, entertainment, professional development and personal expression.
The high frequency of use of social networks is most evident among young people. Up to 94% of young people under the age of 26 use social networks on a daily basis.
The intensity and frequency of networking gradually decreases with increasing age. However, overall penetration (the proportion of people who use social networks) is very high in all age groups except the oldest.
In the 60+ age group, 'only' 40% use social networks on a daily basis. Paradoxically, it is the oldest age group that has seen the greatest increase in social networking use in recent years.
The most popular social networks
Facebook has long been the most used social network in Slovakia. It is followed by YouTube. The third most used social network is Instagram and the fourth most used is TikTok. The top five most used social networks are rounded off by Pinterest.
Facebook still tops the list of the most used social networks in Slovakia. It is used on a daily basis by 60% of the Slovak population, and even by almost 80% of Slovaks in total.
YouTube is the second most popular platform in Slovakia. YouTube is used daily by one third of the Slovak population, as well as by approximately three quarters of the population overall.
Instagram is the third most used social network in Slovakia. Its popularity is growing every year.
Currently, more than a quarter of the Slovak population uses Instagram at least once a day. The overall usage is at the level of approximately half of the Slovak population.
TikTok is growing in popularity especially among the youngest age group under 26.
Approximately two-thirds of this age group use the platform at least occasionally, but almost 40% of them use TikTok every day.
About the survey
All the above information comes from a representative survey of the Slovak population aged 15-79, conducted by Go4insight on a representative sample of 1,000 respondents in July-August 2024. The survey was conducted using the Multimode method - a combination of face-to-face and online questioning.
Cover image: Image by rawpixel.com on Freepik
Comments